MENA AI Visibility Index

When someone asks AI for a recommendation in the Arab world, these are the names that come back.

125 regional champions across 25 sectors. Each measured in its own home market and its own language, because asking about Saudi banks in English from the Emirates would measure a conversation that is not happening. For every company we record two things: whether AI names it in the answer, and whether its own site is cited as a source.

Loading the index

By market

Which country's champions are the machines actually naming?

The share of each country's listed companies that AI names when asked about their sector, at home. Company against company is not a fair comparison across borders, but market against market is.

Your turn

Where does your brand sit?

Give us a domain and we will ask ChatGPT a question your buyers actually type. Takes a minute, no account.

Check your brand

Method

How this is measured.

What we count

Two things, kept separate. Named means the company appears in the text of a Google AI Overview answer for that sector's queries. Cited means the company's own website was used as a source for the answer. A company can be recommended without being cited, in which case another site takes the click. Each sector starts from a fixed list of its major companies, so an absence is a measurement rather than an omission.

One market each

Every company is measured where it is headquartered, and in the language that market's corpus holds: English for the UAE and Egypt, Arabic for Saudi Arabia, French for Algeria. The counts are therefore not comparable between countries, only within them, which is why we compare markets rather than ranking companies against each other across borders. Some markets are not in the dataset at all; those are shown as not measurable rather than as a zero.

Companies, not sources

Each ranking contains only that sector's companies, taken from a fixed list. The other domains AI cited, news sites, portals, government pages and platforms, are shown separately under each card. They matter, but they are not competitors and putting them in the same list would be misleading.

What it is not

Not market share, not revenue, not a quality ranking. A brand can lead here and lose commercially, or the reverse. It measures one thing: whether the machines say your name when someone asks about the category.

Corrections

If your brand is missing or a category looks wrong, tell us at omar@sandstormdigital.com and we will look. The queries behind each sector are listed on its card.